Privacy Policy Quple is a dedicated Mobile Gaming Demand Side Platform (DSP). We help agencies and mobile advertisers to plan, execute, evaluate and optimize their mobile advertising campaigns via our platform (the 'Platform'). This Privacy Policy is intended to provide you with information on our privacy and data protection policies as they pertain to our Platform, and website, located at, (our 'Website').   What types of data do we collect via the Platform? We don't collect Personally Identifiable Information via the Platform. PII is information that may be used to identify you personally. We collect Non-Personally Identifiable Information ('Non-PII') via the Platform. Non-PII is information that can't be used by QupleTech/Madberry to uniquely identify you. The Non-PII we collect includes but is not limited to the ad impressions seen and clicked, device type and operating system, your id for advertising. We also may obtain demographic data to enhance quality of interest based advertising.   QupleTech/Madberry uses device identification number (e.g., IFA, AndroidID) and similar technologies to help store a Non-PII information which helps us recording user expressed privacy choices. We do not use zombie cookies or other mechanisms that may circumvent your privacy choices.   How do we use the data collected via the Platform? We use the information collected via the Platform to help make our clients' advertising messages, more relevant and interesting to you and more effective for our clients. This helps pay for free apps out there, many of which would not be able to operate without the ad revenues. In some instances, we combine this information with other Non-PII obtained from third parties in order to enhance the features of our Platform. We share the aggregated, non-individual specific, data we hold with clients, publishers (mobile apps) and other third-parties for ad delivery, reporting, accounting and other legitimate business purposes. In these cases we work with organizations we believe to have appropriate safeguards in place to protect data at the levels we require.   In situations where we are obligated by law, we may also disclose information in order to investigate, prevent or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person. QupleTech/Madberry may disclose your information when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person. We reserve the right to disclose aggregated, non-personally identifiable information collected to third parties for any purpose.   Finally, QupleTech/Madberry may transfer information, including any personally identifiable information, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If QupleTech/Madberry is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a prominent notice on our Website of any change in ownership or uses of your PII, as well as any choices you may have regarding your PII.   Opt out Process The data we collect is important for us to make inferences and build user patterns that help us serve better ads in the future. If you wish to keep your location private you can turn off your geo location feature within the location settings of your device. If you wish to block interest-based ads you can change the relevant settings on your mobile device as per the instructions below:   IN APP ADVERTISING For iOS 6 Choose Settings >> General >> About >> Advertising Turn on Limit Ad Tracking   For iOS 7 or higher Choose Settings >> Privacy >> Advertising Turn on Limit Ad Tracking   For Android Choose Google Settings >> Ads Check Opt out of interest-based ads   MOBILE WEB ADVERTISING iOS (Safari) Choose Setting >> Safari >> Block Cookies Select 'Always Block', 'Allow from Current Website Only' or 'Allow from Websites I Visit'   Android (Firefox) Choose Firefox >> Menu >> Settings >> Privacy >> Cookies Select 'Enabled, excluding 3rd party' or 'Disabled' You could also use our opt-out form to opt out of targeted (interest-based) advertising.   How long do you retain information collected via the Platform? QupleTech/Madberry generally retains information on the Platform no longer than six months. Mobile identifiers are stored for up to six months, after which it is irrecoverable deleted. We may store de-identified data for up to two years, and aggregate data for up to five years.   What types of data do we collect via the Website and how is it used? The Website is directed primarily to businesses. We generally collect PII such as name, postal address, email address and phone number when it is provided to us. Where we receive requests for information, direct emails or other communications, we will generally use such information to address your specific question or facilitate your specific request. We also collect Non-PII such as your IP address and browser type to help us properly administer the Website.   Do you collect information about children? Our Website and Platform are not directed at or developed for persons under the age of 18. QupleTech/Madberry does not knowingly collect personally identifiable information from anyone under the age of 13. If the company is made aware that it has received personally identifiable information from someone under 13, it will use reasonable efforts to remove that information from its records.   What are your data security policies? QupleTech/Madberry has security measures in place to protect the loss, misuse and alteration of the information under our control. All the data we hold is protected by multiple layers of physical, electronic and administrative safeguards, to secure it against accidental, unauthorized or unlawful access, use, modification, disclosure, loss or destruction. No method of transmission over the mobile web or method of electronic storage is 100% secure; therefore, while QupleTech/Madberry strives to use commercially acceptable means to protect your information, we cannot guarantee absolute security.   How are changes to your privacy practices communicated? This privacy policy is subject to change. If QupleTech/Madberry plans to make any substantive changes in the way we use the personally identifiable information under our control, we will post a clear and conspicuous notice on the website and in this privacy policy prior to the changes being made – and as appropriate, we will also let you know about the choices available to you regarding such changes here.   Need further information? If you have any questions about this Policy or our privacy practices, please email or mail us: Email: Address: Madberry OY. Mechelininkatu 1A, 00094, Helsinki, Finland